A: Our goal is to connect better with students by creating an inclusive brand that more accurately captures what we do. We want to enable you to experience uni the way you want to, and our new name reflects that.
It’s also part of the life cycle of most brands. Things have changed a lot in the 127 years since we were established. We last had a brand refresh in 2012, so now it’s time for something new.
Nation, a highly regarded research and creative agency in Adelaide, were engaged to lead the project.