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  • Our new look

Our new look

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We've recently changed our name and branding.

It’s still us – just with a different name and logo.

As an organisation that has existed since 1895, we have a long history of supporting and enhancing the student experience at the University of Adelaide. Naturally, our organisation has evolved, and we’ve been working on a new brand that more accurately captures what we do.

We are here to support and better your experience; the name 'YouX' now places you at the heart of our brand. 

Check out the FAQs below, and get more acquainted with our new brand...

 


A: Our goal is to connect better with students by creating an inclusive brand that more accurately captures what we do. We want to enable you to experience uni the way you want to, and our new name reflects that.

It’s also part of the life cycle of most brands. Things have changed a lot in the 127 years since we were established. We last had a brand refresh in 2012, so now it’s time for something new.

Nation, a highly regarded research and creative agency in Adelaide, were engaged to lead the project. 

A: The name is strongly linked to ‘user experience' (UX), as we help define students’ uni experience by supporting you to explore the various services and activities on offer. 

It brings the individual (you) into the story, and enables you to experience uni the way you want.

A: The Adelaide University Union (AUU) has a new name and look but our services, team, and mission remain the same - to support and enhance the student experience at the University of Adelaide.

The AUU is not being abolished and will continue to exist as a student-elected governing body as per the University of Adelaide Act 1971.

YouX is a new trading name that applies to the service delivery function of the organisation only.

 

A: You can still use the same membership card and number. Your membership remains the same, but you might notice newer cards include our YouX logo. Retailers on and off campus will continue to accept existing cards.

A: As with any project of this type there are a number of commercial in confidence considerations that prevent the sharing of project costs. From the outset, there have been several important steps put in place to reduce the financial and environmental impacts of the project. We have worked closely with Ecoversity and our suppliers to recycle and reuse as many materials as possible to limit wastage and reduce expenditure.

The project has also been funded from AUU general revenue (profits from our commercial entities). No Student Services and Amenities Fee (SSAF) funds received from the University or student contributions have gone towards the project.

A: To ensure the best possible outcome, the broadest range of voices and opinions were sought to guide and influence the project at various stages. Both quantitative and qualitative research was undertaken. An all-student survey was conducted in March 2021 and student focus groups were held later in 2021 that included prospective students, first-year students, and continuing students, with representation from a range of faculties and including domestic and international students.

The AUU Board is composed of students democratically elected to represent the best interests of students at the University of Adelaide. The nine AUU Board directors have endorsed the rebranding project unanimously.

A: Drop into YouX HQ at Level 4 Hub Central, or send us an email at youx@adelaide.edu.au. 

Adelaide University Union
North Terrace Campus

Level 4 Hub Central, University of Adelaide
08 8313 5401
General: youx@adelaide.edu.au
Support: studentcare@adelaide.edu.au

Waite Campus

The Hub, McLeod Building
08 8313 5401
General: youx@adelaide.edu.au
Support: studentcare@adelaide.edu.au

Roseworthy Campus

Room GO1, College Hall
08 8313 5401
General: youx@adelaide.edu.au
Support: studentcare@adelaide.edu.au

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